Idea Napkin No. 1

1) You. 

I’m practical/hands-on and good at allocating my resources for what I want to accomplish. I have the ability to be analytical and conceptual with opportunities. Thus, I tend to stay impartial when making decisions, while keeping emotions in check at every turn. My skills and experiences come from an extensive background in health and nutrition. Throughout most of my youth I have focused a great amount of time into fitness, form learning about different exercises to having a full understanding of what a “healthy” diet should consist of. This was all done on my own until transferring to the University of Florida. Now, I pursue a degree in Biology accompanied by a minor in Nutrition. These steps have led to an extensive background into nutrition, metabolism, and a great understanding of the physical and natural world. This knowledge allows me to see what the human body craves for proper function, what nutrition and physical activity can do for people of all ages. Currently, the service I have in mind wouldn’t play a role in my life; however, I am chasing a career in medicine, to be more specific an M.D (Doctor of Medicine), and with this knowledge I can take my business to the next level.

2) What are you offering to customers? 

I would be offering a combined service of required physical therapy with recreational activity. Physical therapy would be given at all time of the day and covered by Medicare and Medicaid. Medicare provides health coverage to those 65 and older or to those who are severely disabled and is a federal program. Medicaid on the other hand is a state and federal program which provides health coverage if you are from a very low-income household. These programs would cover the necessary physical therapy aspect of the business while the recreational sector would be privately funded. A membership service would be offered to those clients who wish to continue their visits while only attending fun and relaxing activities, like community gardening, Pilate classes, Bingo, and nutrition seminars. Such a service can keep older individuals from suffering from depression due to unpleasant circumstances like losing a loved one, or from the unforgiving decay brought by time. Included with these services would be a transportation system allowing for clients to travel to my location without having any trouble.      

3) Who are you offering it to? 

I am offering my service to those individuals of ages 65 and above. To those who have lost a loved one and need to be surrounded by purpose and family/friends. Folks who seem to want to fill their days with activities and social encounters and that can’t seem to accept retirement. Those who struggle with a retired lifestyle and need something to do throughout the day  

4) Why do they care?

Costumers would be enriched with social/fun activities while attending physical and thought-provoking classes. This will allow costumers to feel better and feel younger as time continues to affect their livelihood. Everyone wants to better their lives and those who don’t seem to sadly fade away. Human instinct is to survive and by allowing my clients to expand their knowledge on nutrition and by providing healthy foods in-house, I will be satisfying this basic human nature.     

5) What are your core competencies? 

What sets my service apart is the combination of both physical therapy and recreational activities. This is something I have researched in the Gainesville area and could not find. Either businesses focus on one or the other but never the combined efforts. Also, my research of online reviews on local business has found that a lot of issues reside with staff. Therefore, by implementing a staff care environment, similar to Publix, I can keep my staff at an optimal service providing attitude which will keep my clients happy.