Figuring Out Buyer Behavior No. 2

Here we go, back at it, out to find my interviewees in the name of research. Regarding the need for rehabilitation and community recreational activities for the elderly. I devised a few related topics and questions for my subject. Most of the people I asked had already attended rehabilitation, which brought me to my own question. How many ageing individuals suffer from injuries? Well, according to the CDC “Americans experienced 29 million falls causing seven million injuries and costing an estimated $31 billion in annual Medicare costs”. My interviewees clearly stated that they have no intention of falling again, but sadly due to human aging and error this will always occur; therefore, there will be money to be made within my public sector and money will not be of a concern when in relation to medical injury.  

My costumer does their picking by references from family and friends since there is such a lack of technological awareness. They are less likely to surf the internet and find online adds. So, the quality of my service is extremely important. Maintaining a clean and happy environment can be the key to success. My interviews showed that prices need to be managed carefully since the elderly are mostly retired on pension or on another secondary sources.  

            The facility will offer morning classes of nutrition in order to raise awareness of the lack of nutritional knowledge within the community. My interviewees have no idea the implications a high sodium diet could have on the body, for example, Interviewee #2 was shocked when I explained that a high sodium intake could impair intestinal calcium absorption. She stated that no one had ever explained this to her—all she was told was “don’t eat salt”. Offering this may be something never done before, and my interviewees seemed to love understanding a little more about why the doctor said what he/she said. Another customer need that presented itself in my demographic through my interviews and was clear as day; the lack of technological proficiency. They do not like how local gyms have a direct deposit fee system that takes money without telling them. This presented another opportunity, to satisfy my costumers need I will also offer tech classes to help the elderly use phones, laptops, and access portals—allowing them to view medical results and pay membership fees right from the comfort of their home. This direct deposit system will make it much easier to charge fees and make payments. In conclusion, offering such a new structure and assisting costumers with understanding online payments can facilitate them in continuing their involvement.