Figuring Out Buyer Behavior No. 1

The segment of my market that we are going after today are senior citizens who are ages 65 and above.

1. Family Friend: This was a phone call interview that was made to an older man, age 73, which has found himself alone due to his own choosing. I explained the what my assignment consisted of and proceeded to explain what my business was and what I had to offer. He explained that he wouldn’t see himself in such an environment as he is already in a good state of health. However, he did seem interested in attending a few of the physical classes to maintain himself. I explained the premise of the back to back activities offered all throughout the day at which point he stated, “well if I’m already their why not stay”. He explained that to find this information he would have had someone close to him recommend it, otherwise he would never do it.

2. Family Friend: This interview was conducted through a skype call. An older female, age 78, that lives alone do to unfortunate circumstances. After explaining my service and idea she immediately jumped on board. Filled with tears she explains how life can be lonely when having your significant other of 58 years torn away from you at a moment notice. She explained that she attended group therapy but being surrounded by activities, especially community gardening, can be extremely helpful for her entire group.

3. Random elder: As I left class I ran into an older man asking for help to move his scoter. He explained how students were so reckless with their scooter parking at which point it came to me, here’s a perfect interview. I politely explain my assignment and asked for his name and age. He stated he was 87, I know what you’re thinking, what is this guy doing on a scooter and don’t worry I thought the same. I explained my concept and service at which he replied, “I would love that”. He explained that he was retiring as a professor from the journalism Department and would definitely need something to fill his day. I asked how he would have satisfied this need and he said, “I would have Googled it or spoken to a few friends”.   

To summarize, I would simply need to build credibility to be able to expand. Advertisement can only move me as far as the client’s technological awareness goes. Spreading through recommendation seems like the best options as does involvement in local help group. In conclusion, a hands-on approach to advertising is my primary method, nothing wrong with shaking a few hands.