What’s Next?

Existing Markets

What I think is next for my service facility is for me to finish school. Getting my medical degree is the first step I need to take in order to consider anything else. Once that is done, I can create the rehab center and then create my image. The medical degree will give my patients the peace of mind needed to continue service. It will also allow me to create a name for myself which will let me to advertise myself as a brand. My interviewees stated that they feel comfortable and safe in the hands of a medical professional. That this creates an environment where they feel safe. What they want next is to have someone they trust. They expressed that with technology growing the world seems to get lonelier and more franchised. Giving my business a face and someone to talk to will create something of a dying brand.

New Market

 A new market to go after is becoming a secondary facility as an extension of a hospital. Allowing for all ages to attend the facilities while continuing my programs. This will change my business to a B2B with hospitals sending patients when they find necessary. Providing classes to all ages can help a greater amount of people. Also, with hospitals outsourcing their rehabilitation needs we can help them reduce cost and increase budgets for other needs. My interviewees stated that this is already being done but without the recreational side. Hospital use outside independent rehab centers to provide patient care. The only way I could seem to make this work is if I had an inside source that would be willing to change their “go-to” rehab centers.

I learned that this could prove to be difficult. There are already companies with a head start and they seem to have a better grip on the situations. I would definitely be starting behind the curve and in a position, I would not want to be in.

Increasing my age range does seem helpful as stated by a young interviewee. He attends a local gym but wouldn’t mind having a place to go to that offers more than just fitness. This seems helpful but would increase the need for a bigger facility for a weight room to satisfy his fitness needs.

In conclusion, these changes do not seem to be the right choice. Expanding too much too quick can be detrimental and offering more with less only seems negative. Offering a wide age rang can be helpful, but expansions are to great for the small market. Also, becoming an extension of a hospital will be impossible with competition booming and with a start behind the curve. I would rather stay in my niche and grow there.