Forming An Opportunity Belief

Opportunity

When busy schedules arise breakfast can sometimes become an impossible activity. Classes, projects, assignments, and all-nighters can all reduce your time to cook. Therefore, students end up eating at unhealthy fast-food restaurants, which lack vitamins and minerals, while they maintain an unbalanced macronutrient index. This lack of nutrients has been around for what seems some time and has been known as the “Freshmen 20”. This is in reference to the amount of weight the new classmen tend to gain due to the reduction of healthy meals now that they are on their own. Some individuals turn to supplements and artificial meal replacement powders, which have unhealthy chemicals, for example, carcinogens like food coloring. Therefore, I think that there is an opportunity here to help students, or busy individuals, in have a quick nutritious meal replacement made from rich antioxidant fruits and other vitamin-rich sources while maintaining a health macronutrient intake. I am 60 percent sure this opportunity exists.    

Iteration

1(student)

1)    Have you ever been so busy that you’ve skipped a meal? What have you done after to accommodate this lack of food?

a.     Yes, sadly it happens to me all the time. I wake up and don’t have enough time to eat, if I do I miss the bus. What I do is have an early lunch.

2)    When do your lunch and dinner usually consist of?

a.      I usually have chick-fil-a, I love it! And it's easy to cause its right on campus.

3)    Have you ever been deficient from a vitamin or mineral?

a.     No, not that I know of, but I was told to have vitamin D.

4)    Do you experience fatigue from a lack of food?

a.     I have felt fatigued at the gym, but I usually just finished my workout anyways. I sometimes just stop and go home.  

5)    If you could have an organic meal replacement shake over supplements company shakes, would you? Why so?

a.     I wouldn’t mind but it depends how much, organic stuff is so expensive! I would buy it if it was cheap or about the same price as my regular shake.  

2(student)

1)Have you ever been so busy that you’ve skipped a meal? What have you done after to candidate this lack of food?

Usually, my weekdays are filled with classes, work, and studying. There have been days where I lose track of time and remember that I have to eat once the dining hall is closed. When this occurs I stop by smoothie king on my way home and buy a protein shake which can serve as a meal replacement.

2)Have you ever been deficient from a vitamin or mineral?

Yes, there are nights where I wake up with a cramp in my leg which feels like I’m being stabbed in the leg. After conducting research, I came to the conclusion that this was occurring due to a potassium deficiency.

3)Do you experience fatigue from lack of food?

Yes, but this has only happened when I go over 8 hours without eating.

4)If you could have an organic meal replacement shake over supplements company shakes, would you? Why so?

I would choose the organic meal replacement shake over company shakes. Over the years I have become a lot more conscious of what I am putting in my body and prefer to stay away from harmful chemicals.

5) When do your lunch and dinner usually consist of?

My lunch is usually peanut butter and jelly sandwich with an apple and my dinners usually consist of some sort of protein accompanied by vegetables.

Reflection

I have learned that cost is important. Maintaining a reasonable cost could potential led to more skeptical costumers. Vitamin deficiencies are hard to see in a first world country but could still present to be an issue. I am surprised to see that so many individuals do not have time to eat breakfast.    

Summarize

My opportunity seems to still be in there, some adjustments need to be made but that will come with time.