Opportunity:
Fitness has gained a lot of
attention over the past few years. This attention has been prompted towards a
younger market with new supplement products, new gym locations, and Instagram
models promoting their physiques; But, this has left a saturated market with thousands
of companies all competing for the same consumer. Targeting young adults has
been their bread and butter; however, this leaves the elderly out of the
equation and creates a great opportunity. Also, something we all forget is that
there is a lot of money to be made in the heath industry, say hello to Medicare.
Product/Service:
The product/service I want to
provide consists of a facility located in Tampa-St. Petersburg, FL., where 18.7
percent of the population are 65 years old and above. This facility would be tailored
to keep older individuals active with programs like Pilates, yoga for elderly,
active game, and mentally stimulating activities. These programs would be funded
privately depending on member statues, which would be based on a monthly or
yearly fee. The public sector of the company would run on “Medicare”. For those
who don’t know, “Medicare is the federal health insurance program created in
1965 to provide health coverage for Americans aged 65 and older”. This would
provide clients with necessary physical therapies, injury rehabilitations, government
implemented meal plans, all for an in-house physical therapy department. Transportation
would be provided for those who are not able to attend through their own means.
Products like healthy pre-made shakes would be promoted and sold independently
and could potentially hit local stores for elderly individuals to have access
to when grocery shopping. The company could extend its resources into lobbying
for government founding of its other privately founded activities.
HI Cesar, I agree with your point as more and more of the boomers begin to stray away from working and begin to spend more time relaxing and enjoying life. As more of the aging population begins to want to rest and slow down, an opportunity will continue to grow. I think that if you want to know what the customers want that it’s important to interview potential clients and gather their inputs.
ReplyDeleteHey Cesar, I agree with your opportunity 100%. I believe that fitness is very important. In fact, for my 7A assignment, my product relates to health and nutrition, so I can sort of relate to your idea. I think that targeting the elderly is a very smart move as staying in shape is important for them as well. I agree with Erick's statement that you should start to interview these potential clients so that you gain some more knowledge about what they want and how you can start making this a reality. Nice job.
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